Emu Health Australia Pty Ltd Launches Pet Friendly Woven Turf

The new Velo Turf series features fast drainage and low odor, designed for pet households, landscapers and commercial clients across global markets.

Melbourne, Australia – October 29, 2026 – As a leading pet-friendly artificial grass Chinese manufacturer serving global markets, Emu Health Australia Pty Ltd. today officially announced the launch of its new Velo Turf woven artificial grass series. Designed to solve core pain points of pet owners, installers and commercial clients, including urine odor, water accumulation and difficult cleaning, the new product features a heavy-backing-free structure, full-surface fast drainage and low odor emission. Through this launch, the company aims to provide reliable outdoor surface solutions for global clients, further expanding its footprint in the woven artificial turf market. The new series is now available for global pre-order via the company’s official website, with local stock products eligible for fast delivery within Australia.

Core Product Advantages

The new Velo PetFlow 30mm Woven Turf, the core product of the launch, is built with a PET woven base and PE grass yarn via mechanical weaving, eliminating the need for traditional heavy latex or SBR backing. This open woven structure allows rainwater and pet urine to pass through quickly, reducing odor buildup and simplifying cleaning for pet activity areas, balconies and pet boarding facilities.

Engineered for Australian climate conditions, the product has passed UV resistance testing, maintaining flexibility even in low temperatures to reduce cracking and wear. It is suitable for high-UV regions, with performance verified by third-party test reports.

The company’s Melbourne local warehouse supports sample delivery, small retail orders and bulk wholesale supply. Landscapers, installers and builders can access tiered pricing based on roll, pallet or project area, to maintain reasonable profit margins for their projects.

Global Compliance and Certification

To meet global market access requirements, the new turf series has obtained third-party certifications including SVHC 255-item testing, ROHS, UV resistance and fire resistance. The product complies with regulatory requirements in the EU, North America, Asia-Pacific and other major markets, with official test reports available for client verification.

Order and Customization Services

The Velo PetFlow 30mm Woven Turf is now available for global pre-order via https://www.velograss.com/, priced from AUD 49 per square meter for retail orders, with tiered wholesale pricing available based on order volume. Local stock products in Melbourne can be delivered within 3-5 working days across Australia, while non-stock custom products have lead times confirmed based on production, customs clearance and destination delivery arrangements.

The company supports custom parameters including grass height, density, Dtex, color, roll width and backing structure, to meet the specific needs of different projects. Minimum order quantity, pricing and lead time for custom products are confirmed based on production schedules.

Executive Quotes

“The launch of our pet-friendly woven turf series marks a key step in our global expansion strategy. We designed this product to address long-standing pain points of pet owners and professional installers, who have struggled with odor and drainage issues in traditional artificial grass,” said Louis Liu, General Manager of Emu Health Australia Pty Ltd.

“Our woven structure eliminates heavy backing, which not only improves drainage but also reduces the overall weight of the turf, making it easier to install on balconies and rooftops. We provide tailored selection advice based on different usage scenarios to ensure clients get the right product for their needs,” said Mitchell Wang, Technical Manager of Emu Health Australia Pty Ltd.

Industry Context and Company Strategy

As demand for low-maintenance, pet-friendly outdoor surfaces grows across residential and commercial sectors, Emu Health Australia Pty Ltd. has positioned its Velo Turf brand to fill the gap between low-cost, low-performance traditional artificial grass and high-maintenance natural turf. The company’s Australian design and Chinese manufacturing model allows it to balance product quality, cost efficiency and global delivery capability, serving clients across 10+ countries to date.

Future Plans

Emu Health Australia Pty Ltd. will continue to expand its Melbourne warehouse network and sample display points, while growing its partner network across the US, Ireland, Dubai and the Philippines. The company will also invest in R&D to develop more recyclable turf options, meeting the growing global demand for sustainable outdoor materials.

About Emu Health Australia Pty Ltd.

Founded in 2016 and headquartered in Melbourne, Australia, Emu Health Australia Pty Ltd. specializes in the design and global distribution of woven artificial turf under the Velo Turf brand. The company operates a 10,000+ square meter production facility with an annual output of over 400,000 square meters of turf, currently serving more than 50 turf distributors across 10+ countries and over 300 direct end clients. Its product portfolio covers pet turf, landscape turf, balcony turf, sports turf and golf turf, with core advantages in fast drainage, low odor and local delivery support. The company’s mission is to make high-quality woven artificial turf accessible to families, pet owners and installers worldwide. More information is available at https://www.velograss.com/.

FAQ

Q: What makes Velo Turf different from traditional artificial grass?
A: Velo Turf uses an open woven backing without heavy latex or SBR coating, enabling faster drainage, lower odor and better flexibility, especially suitable for pet areas and small outdoor spaces.

Q: Does Emu Health Australia Pty Ltd. offer wholesale pricing for installers?
A: Yes, the company provides tiered pricing for landscapers, installers, builders and resellers based on roll, pallet or project area, to support partners with reasonable profit margins.

Q: Can I request a sample before placing a bulk order?
A: Yes, sample packs including pet turf, landscape turf, balcony turf and backing comparison samples are available for clients to evaluate product quality and the woven structure.

Contact Us

Official Website: https://www.velograss.com/
Email: [email protected]
Global Service Hotline: +61 425 456 788
WhatsApp: +61 425 456 788
Company Address: Melbourne, Australia