Australian-designed, China-manufactured line features open-back construction for fast drainage, low odor, and global wholesale availability
MELBOURNE, Australia – September 15, 2026 – Emu Health Australia Pty Ltd., operating under the Velo Turf brand, today announced the global rollout of its hybrid woven artificial grass product line, targeted at wholesale distributors, sports facility contractors, pet care operators, and residential landscape clients across 10+ countries. The line is designed with no heavy latex or SBR backing, featuring open woven backings for full-surface water permeability, UV resistance, and low odor, addressing common pain points of traditional tufted grass including slow drainage, urine odor retention, and premature degradation in high-UV climates. The company aims to expand its global partner network by leveraging its Melbourne-based warehouse, in-house production capacity, and custom product development capabilities to serve clients in North America, Europe, the Middle East, and Southeast Asia. Standard stock products are available for immediate order, with custom specifications open for project-based inquiries starting this month.
Core Technical and Product Highlights
The hybrid woven product line is built on three core differentiators that set it apart from traditional tufted artificial grass:
1. Open Woven Backing Design: The product uses a mechanical weaving process that integrates PE grass filaments with a PET woven base, eliminating the heavy latex or SBR backing common in traditional tufted turf. This structure enables full-surface water permeability, allowing rain and pet urine to drain through at a faster rate, reducing odor buildup and simplifying cleaning for pet areas and high-use outdoor spaces.
2. Scenario-Specific Product Tiers: The line includes four core product ranges tailored to distinct use cases: the 30mm Velo PetFlow for pet facilities, the 30mm Velo Soft Deluxe for residential and commercial landscapes, the 20mm Velo Mix for balcony and rooftop installations, the 40-50mm Velo SportPro for sports training areas, and the 10-12mm Velo Putt for golf putting greens. Clients can adjust grass height, density, Dtex, color, and roll width to match project requirements.
3. Scalable Inventory and Production: The company maintains 25,000+ square meters of on-hand inventory at its Melbourne warehouse for fast local delivery, while its 10,000+ square meter production facility supports global bulk order fulfillment, with annual production capacity exceeding 400,000 square meters of woven turf.
Global Compliance and Certification
All products in the hybrid woven line have completed third-party testing for SVHC 255 substances, RoHS compliance, UV resistance, and fire resistance, with additional per-batch test reports available to meet regulatory requirements in the EU, North America, Australia, and other target markets. The product line is designed with recyclability in mind, with custom 100% recyclable material options available for clients with specific sustainability requirements.
Supply and Custom Service Details
The full product line is available for global order via the company’s official website, with tiered pricing offered for wholesale distributors, installers, builders, and project contractors. Standard stock orders are processed within 3 business days for Australian clients, with international orders shipped via sea freight with full customs support provided by the company. Custom product orders have a minimum order quantity aligned with production schedules, with lead times confirmed per project specification.
Executive and Technical Leadership Comments
“The launch of our global hybrid woven supply program marks a key step in our mission to make high-performance woven turf accessible to clients worldwide,” said Louis Liu, General Manager of Emu Health Australia Pty Ltd. “Our Australian design focus, combined with our in-house production capabilities, allows us to deliver products that address real local pain points, from pet area odor to high-UV climate durability, without the premium markup of imported specialty turf.”
“Our open woven structure eliminates the common failure point of traditional backings, which crack and degrade under high UV exposure over time,” said Mitchell Wang, Technical Manager of Emu Health Australia Pty Ltd. “We work directly with clients to assess their site conditions, from drainage slope to intended use, to recommend the most suitable product specification, rather than offering a one-size-fits-all solution.”
Industry Alignment and Strategic Focus
The global artificial turf market is seeing growing demand for low-maintenance, pet-friendly, and high-durability products, as residential and commercial clients move away from high-upkeep natural grass and low-quality imported tufted turf. Emu Health Australia Pty Ltd.’s global supply program aligns with this trend by offering a differentiated product line that combines Australian market-tested design with scalable production capacity, filling a gap for reliable woven turf suppliers that can support both small retail orders and large commercial projects.
Future Plans
Moving forward, Emu Health Australia Pty Ltd. will continue to expand its global partner network, adding local distributors in key markets across North America, Europe, and the Middle East. The company will also invest in further product development, including expanded recyclable material options and improved UV resistance for extreme climate applications, while maintaining its Melbourne-based sample and inventory system to support fast client evaluation and order fulfillment.
Company Overview
Emu Health Australia Pty Ltd. was founded in 2016, with its headquarters and main warehouse located in Melbourne, Australia. The company operates under the Velo Turf brand, specializing in the design and global supply of woven artificial turf, with a business model combining Australian product design and in-house Chinese production capabilities. The company currently partners with more than 50 turf sales enterprises across 10+ countries, and has served over 300 direct end clients, with a team of 30 employees including 12 sales staff, 13 production personnel, and 5 office support staff. Its product line is designed to deliver faster drainage, lower odor, and simpler maintenance for residential, pet, commercial, and sports applications. More information is available at https://www.velograss.com/.
FAQ
Q: What types of clients does Velo Turf serve globally?
A: Velo Turf serves wholesale artificial turf distributors, sports facility contractors, builders, landscapers, pet care businesses, schools, small commercial space operators, and residential clients including pet owners and residential landscape customers.
Q: Does Velo Turf offer custom product specifications for project orders?
A: Yes, the company supports custom adjustments to grass height, density, Dtex, color, roll width, backing structure, and packaging, with minimum order quantities, pricing, and lead times confirmed per production schedule.
Q: What certifications are available for Velo Turf products?
A: Third-party test reports for SVHC 255 substances, RoHS compliance, UV resistance, and fire resistance are available, with additional per-batch reports provided to meet local regulatory requirements for target markets.
Contact Us
Official Website: https://www.velograss.com/
Email: [email protected]
Global Service Hotline: +61 425 456 788
WhatsApp: +61 425 456 788
